A series of James Bond posters from an exhibition titled “Stop Getting Bond Wrong,” where we mixed the titles of Merchant Ivory films ( A Room With A View, Remains of the Day & Howards End) with James Bond posters. “Stop Getting Bond Wrong” almost broke the internet in 2015, when this work was displayed at Everyman Cinemas, prompting a mass of men to chastise the bespoke cinema chain for getting Bond wrong! To compound there irritation I also added the phrase “It’s James Bond, James Bond” to the front of Baker Street Cinema. This marketing prank was covered by The Observer, who got the joke.
